Selling Your Home – Your Value vs Market Value

Did you know that people are strongly inclined to assign a higher value to things that they themselves own than they would to identical items in the market?

Also, investing in renovations can also increase what is termed as "the endowment effect" and distort a homeowner’s or investor’s ability to valuate a property.

Click here to read a very insightful article about some of the most common cognitive traps that afflict homeowners and investors alike.